Global Augmented Reality Ad Market Revenues

February 20, 2020 05:05 AM

Buzzword to Game Changer - the rise of AR in Advertising

The incredible speed at which digital advertising has evolved over the years in terms of technological innovation and consumer expectations has set the standards very high for advertising businesses. The rapid progression in digital marketing presents new opportunities for marketers to engage their customers and deliver more relevant and meaningful...

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AR Device and Services Revenue Forecast

February 06, 2020 07:07 AM

Opportunities and Challenges in Enterprise Augmented Reality

Augmented reality technology with its ability to combine real-world images with vast amounts of online data is all set to revolutionize the way enterprises operate. A decade ago, augmented or virtual reality technology was predominantly meant for the entertainment industry. The current scenario is radically different from that. From automobile disp...

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