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In a fiercely competitive marketplace where differentiation and customer experience drive success, Extended Reality (XR) can help AEC firms gain a competitive advantage. XR can also help AEC firms deal with highly complex data that is notoriously difficult to collaborate on, especially in remote work environments. The AEC industry has many other potential use cases for utilizing XR technologies, including personalized safety training, safety management, progress tracking, labor management, defects management, energy savings, understanding end-users (occupants) preferences, and so on.

Enhancing your experience through Extended Reality (XR) technologies
Drive Differentiation

Drive Differentiation

One exciting way XR technology can help AEC firms add differentiation to their offering is through the 3D visualization. By inviting clients to join them in an immersive virtual product demonstration, presenters can explore concepts and ideas in stunning ways that capture the imagination and secure confidence. Hosts are also able to walk their prospects through the virtual environment and explain each frame in real-time as the viewer enjoys a deep, immersive experience that traditional real-world models could never offer.

Enhance Collaboration

Enhance Collaboration

The enhanced collaboration capabilities offered by XR also resolve one of the biggest problems the AEC industry faces: delays. Research tells us over 98% of construction projects incur cost overruns and delays every year. The reason? A fundamental lack of communication between construction parties, a lack of visualization, and a lack of support for advanced communications technologies. By investing in XR, AEC firms can significantly reduce the high number of delays that are keeping them from meeting their goals.

Reduce Costs and Minimize Risks

Reduce Costs and Minimize Risks

Extended reality (XR) technology can help remove the cost of renting office space and travelling to different locations, it can also help AEC firms cut back on a number of expenses by virtualizing many business practices. With XR, AEC firms can significantly reduce risks in hazardous environments by simulating the construction in an immersive and controlled virtual environment. This experiential training allows companies to place employees in highly dangerous situations to gauge a realistic evaluation of how they respond.

Use Cases
We enhance your experience through augmented, virtual, and mixed reality
Augmented Reality
Augmented Reality

AR offers plentiful benefits to the AEC industry. For example, Architects can bring their designs to life in ways that enable others to engage with projects before they’ve begun in earnest. Digital assets can be overlaid on physical spaces, showing how different designs would look in real-time – whether that’s the addition of a new interior wall or an alternative material for flooring.

  • AR can help alleviate risk in the early design stages by highlighting potential flaws. The benefits of seeing how a room or building will look before committing to construction are irrefutable.
  • The integration of AR into project development for architects and engineers, can offer new and exciting ways to make all processes more efficient.
  • Using Augmented reality to display models as 3D objects provides a better understanding of the surroundings, increases productivity, helps validate accuracy, reduces errors, and provides a safer work environment.
Virtual Reality
Virtual Reality

VR technology can create real-time models that can give clear cost estimation. VR can improve construction safety and improve workers’ hazard recognition skills. Safety experts can train workers with different motion tracking systems, as input methods and achieve much better results than on-site safety training. These systems provide a significant positive learning experience.

  • VR can help differentiate you from your competition today, and that is true for all AEC professionals. It can help your business development efforts, supporting your pitch in pursuit of new project opportunities.
  • Virtual reality is an excellent collaboration tool, supporting design review, critique, consultation and task sharing among multiple participants at the same time.
  • Virtual reality supports education and remote training scenarios. Contractors can process new shop drawings and field installation instructions and owners can commission, test, and maintain equipment using remote instructions.
Mixed Reality
Mixed Reality

The potential applications of MR in AEC are numerous. MR ensures everyone involved in executing a project plan remains on the same page throughout its entire lifecycle. By introducing MR into the process, AEC firms can immerse their workers in identical 3D visualizations, effectively eliminating confusions stemming from inconsistent 2D-to-3D imaginative projections.

  • MR makes pre-construction design and construction worksite problem solving more efficient. MR helps an architect or engineer understand the broader consequences of each of their decisions.
  • With MR, every manipulation an architect or engineer engages in can be immediately checked against the overall plan to guarantee it doesn’t introduce any sort of inconsistency.
  • With MR, when a construction professional encounters a problem on a worksite, MR helps them understand how each potential workaround would impact the rest of the project, even if very little of the structure has actually been built.
How it Works
We make it easy to get started and will be there with you every step of the way to ensure a successful outcome
01 Envision Icon


Business Case / Discovery / Brain Storming / Concept Validation

02 Define Icon


Requirements / Prioritize Insights / Define Timelines / Project Costs

03 Prototype Icon


Research & Strategy / Conceptual Design / Wireframe / Storyboard High Fidelity Design

04 Build Icon


3D Modeling / Prototyping App Development Integrations / APIs Testing

05 Test Icon


QA Testing / User Testing / Optimization Documentation & Knowledge Transfer

06 Deploy Icon


Training / Ready for Launch / Support / Sign-off

Our Blogs
Check out our blogs to learn more about enhancing your experience through Extended Reality (XR) technologies